Book launch marketing plan

In my free book marketing plan outline, i suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. Book marketing plan template nonfiction writers conference. Authors dont like book marketing because they think it means telling strangers about your book. Create a book marketing plan for a successful book launch. Enter your name and email below to unlock the download link for the book launch plan template below. Writing screenplay dialogue how should your characters talk in a movie script. Finally, when the dust settles, youre rewarded with a handful of daily sales. This is a gantt chart, which helps you manage and visualize marketing activities and key dates. Ive seen firsthand that a strong grounding in online book marketing makes a decisive difference to any books ability to succeed in the market. A definitive checklist by tim grahl is a free, customizable plan. Plan a book launch you need to have a book launch event, where there are readings of parts of your book. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Book marketing plan the definitive checklist book launch.

How to confidently plan and execute a successful book. After you type the final sentences of your masterpiece, your task is not yet. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. A simple 10step book launch plan you can easily use to outrank bestselling authors. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan.

This is how to create a prelaunch strategy for your book medium. Plus, youve worked super hard to get this book out into the world you deserve to celebrate. Apr 09, 20 you dont want anything unrealistic in your book marketing plan. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. The most powerful way to organize this is to break your plan into three sections. How to write a book marketing plan for publishing success. Use these sample book marketing plan goals to jumpstart your thinking. A book launch plan for firsttime authors without an online.

A launch will build your author business by increasing your email subscribers and social media followers. This is the plan for how you will introduce a new product or service to customers. How to create a written book launch plan author media. Creating buzz three to six months before book release. Thats why ive broken down the process into 3 phases and given you a guide for each step. Finally, when the dust settles, youre rewarded with a handful of. The success of a startup will often depend on its approach to marketing. The 11 step startup launch marketing plan smart insights.

Sep 25, 2019 finishing your book is a huge accomplishment. You dedicate a few weekseven monthsto writing the book. That sounds great, but does it work for fiction authors. If you plan to run a free promo for your book, you can set this up as soon as your book is live on amazon. Marketing a book is a complex part of the overall publishing process and takes proper planning. Whether youre working with a publisher or publishing your own book, the responsibility for marketing your book will fall on you, the author. All of the above, plus i spend time considering your special marketing needs and provide personalized tips and tricks to help you plan for your launch, specific to your goals, book and genre. It can also help you establish your brand, your message, and presence on the web. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Here are nine handy tips for planning a successful book launch.

Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. It includes many of the tasks that you will need to do to launch and have a successfully selling book. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. You should begin six to eight weeks before your book launches. While its not easy to launch a book without any kind of online presence. Now you have a clear road map to take you through your book launch. To become an amazon category bestseller within two months of my books publication date. Lasica shares 10 ways you can get the most out of your book launch while remembering that book marketing is made up of different choices for different stages of your author career. Id love to hear your book launch success stories in the comments. Download the transcript from this weeks podcast interview how to plan for a successful book launch on amazon if you enjoy listening to book marketing mentors podcast and would like to help ensure future episodes, please consider a listenersupported contribution.

How to create a book marketing and publicity campaign. Your book launch can be a highly complex project with a lot of moving parts. A simple 10step book launch plan you can easily use to outrank. A book launch plan for firsttime authors without an online presence vote up 0 vote down reply.

Integrity, authenticity, generosity, social karma 5 book marketing strategy, launching and relaunching. This is a book marketing plan outline that you can use. The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Book marketing services for authors launch my book. Its also hard to keep up with all the options that are available. To develop a fan base that will lead to increased sales of more books in my fiction series. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. How to host a book launch marketing for authors youtube. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors.

Whats the most critical element of a successful book launch. Creating a detailed book marketing plan or author business plan will help you think about all the strategies and effort that will be necessary to market your book correctly. An outstanding book launch party can attract publicity, engage readers and drive sales. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketing wise, for your next launch, whenever it is. Aug 01, 20 promote and market your book like a master. I tend to go overboard with my courses and tutorials, and am trying to simplify. Mar 14, 2018 by following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece.

I mentioned that our strategy will have a 3day free launch. After you type the final sentences of your masterpiece, your task is not yet complete. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. I never considered a book party as a marketing tool before.

Do you think a book marketing plan is important for authors. My book launch journalthe good, the bad and the ugly from the launch of my first book, your first copies. By following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece. Book marketing is an extremely important part of a selfpublishers success.

Word dancer how to write a screenplay 66,154 views. But when exactly should you pursue each promotional tactic youre considering. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. At any given time, there seem to be 1,000 different ways to market your book. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. The ultimate book marketing timeline for indie authors. May 25, 2015 every media outlet in the world is facing a similar crisis today. Its not only hard to know what you should be doing. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. In this post, we offer up dozens of book marketing ideas that you can steal for your own promotional efforts. Introduce a link to amazon, where they can preorder the ebook to make sure they will get it on the very first day of the launch. Honestly, if i were to write a complete book on modern online book marketing, this would be exactly it. I told one writer, authors dont like book marketing because they think it means telling strangers about your book.

Every single time i teach one of my book marketing workshops, i get some form of this question. Dec 12, 2017 writing screenplay dialogue how should your characters talk in a movie script. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. The ultimate book marketing timeline for indie authors ingramspark. Listen as bestselling author, everett okeefe shares secret strategies to guide you to success. Before your book launch, you need a book marketing plan. As a rule of thumb, its best to start marketing your book around 6 to 12 months before you actually plan to release it to the public. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. A simple 10step book launch plan you can easily use to. Everett okeefe is author and coauthor of multiple international bestselling books. So this is like one of those little bits of cheese they give.

Thats it, youve written your entire book marketing plan. You dont want anything unrealistic in your book marketing plan. Begin by creating a book marketing plan to help you organize, strategize, and capitalize on your writing skills. It will also expand your reach, your network, and may even present possible partnership opportunities.

If you want to have a successful book launch on amazon, then you need a plan. Its shareable content and more interactive than a blog post. Lasica shares 10 ways you can get the most out of your book launch while remembering that book marketing is made up of different choices for different stages of your author career do you have a marketing game plan for your book launch. Creating a detailed book marketing plan or author business plan will help. The launch plan tackles something novel something fresh. If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Book launch tools, resources and content to help authors.

Remember, you can download this checklist as a printable pdf to keep handy any time youre ready to put together a book launch marketing plan. Nov 20, 2017 as a rule of thumb, its best to start marketing your book around 6 to 12 months before you actually plan to release it to the public. Brian casel brian casels personal site where thousands. Have an online book tour and plan a costeffective online campaign. Build your own plan and download a customizable checklist. Jun 24, 20 12 tips for successful book launch parties describes the thinking behind holding a book launch party and helpful suggestions. Book marketing questions to help you sell more books. Contact a local bookstore or other venues about hosting a book release party. Heres what goes into the perfect book marketing plan. Jun 28, 2018 remember, you can download this checklist as a printable pdf to keep handy any time youre ready to put together a book launch marketing plan. If you plan to run a free promo for your book, you can set this up as soon as your book is. Contact the leading book publicity agency for a free marketing consultation. Your subscribers should be able to preorder the book.

Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. Dec 10, 2018 with so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. The video recording can be sent out and used as a part of the longterm book marketing plan. This post offers a book marketing timeline that you can use as a guide. Book marketing checklist for selfpublishers is about how to market and launch your book on. How to market a book, by joanna penn, and lets get visible, by david gaughran, are particularly helpful for independent authors as well as traditionally published authors who want to learn more about the best practices of digital marketing. Do you have a marketing game plan for your book launch. After years of helping authors build their platforms, and then use those platforms to launch top. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book.

This will subscribe you to the bookbub partners blog, which you can opt out of at any time. We consult and run book launch campaigns for nonfiction authors looking to grow their audience and sell books. This way, youve got more than enough time to finish your book and run your marketing strategy, and its enough time to build up a loyal band of followers. Brian casels personal site where thousands receive his newsletter and content about entrepreneurship, designing products for the web.